Content Marketing

In the ever evolving world of digital marketing, there is one particular area that is as important as the day it came into existence and that is content marketing. Creation of proper content is of paramount importance, because unlike face to face marketing, we cannot convey our message to our customers in as direct an approach as we would like to. Hence, our only way of making the pitch as attractive as possible is by using high quality and attractive content.

How Content Writing has changed over the years?

Earlier, using sophisticated words and literary references would be enough to make content fruitful. Now, that concept is obsolete. People do not have so much time to invest in reading contents any more. It is all about scan-able content now. A scan-able content is one that is optimized in the search engines. These contents help in making a website user-friendly. There are certain things that we at SZI Technologies keep in mind while content writing. They are:

1. • The content should be such that the reader will be convinced within the first 10 seconds
2. • The contents are never boring
3. • The contents are informative
4. • They are not extra long
5. • There are appropriate usages of keywords
6. • Proper Document Structure

SZI Technologies: A place where words come to life

People usually have a common misconception about content, and that is, contents mean only words. At SZI Technologies, there is so much more to it. When you choose SZI Technologies to develop your content, you get a perfect blend of text content, video content, image content and info graphics. As a result of this blend, the readers get hooked on to the website you asked us to design and developed for you. SZI Technologies Pvt. Ltd. might be headquartered in Kolkata, India, but having overseas offices in US, UK and Australia; SZIans are equipped with the latest technical know-how and are well aware of the trends in the market. So, if you want to stand out from the rest, then SZI Technologies will show you the way.